The project is committed to increasing collaborative and evidence-based message strategies throughout the reproductive health, rights and justice community. We do this through two core activities:

A clearinghouse for opinion data. We collect, analyze and distribute relevant media and opinion data to our members. We increase community knowledge through webinars, written briefs, in-person convenings and online data sharing.

Create and disseminate coordinated messages. We collaborate with a range of organizations to develop message strategies and analyze their impact. We provide assistance to organizations conducting opinion research. And we share messages across the reproductive rights, health and justice community.